Reason 1 - Become Self-aware
By becoming more self-aware of one's own thinking styles, one has more choices in one's behaviors.
Reason 2 - Relate to Others More Effectively
A better understanding of others and their thinking styles and preferences improves one's ability to better relate.
Reason 3 - Learn New Ways to be Creative
Because all of us have preferred ways of thinking and behaving, an awareness of alternatives will give us new
tools to be creative.
Reason 4 - Improve Problem Solving Ability
The more tools available for solving problems, the greater the ability to solve them.
Reason 5 - Learn How to Tailor Communication to Different People
Understanding the kinds of preferences that people can have, one can gain a better understanding of what kinds of communications work and what kinds do not work.
Reason 6 - Create Better Presentations
Understanding the preferences of an audiences and what those preferences they mean can help to prepare more
effective presentations.
Reason 7 - Tailor Sales Presentations
Preferences have a way of guiding the kinds of purchases we make. Tailoring a sales presentation to these preferences
may make the purchase more attractive to the buyer.
Reason 8 - Become a More Effective Leader
By understanding what motivates people it becomes easier to lead them. When one can speak to their preferences communication becomes more effective.
Reason 9 - Build Better Teams
To create effective teams it is critical to understand the make up of the team. Homogenous teams function with less tension
but typically are not as creative as a heterogeneous team. Learn how the make up of a team can improve its effectiveness.
Reason 10 - Create a whole-brained organization
A whole-brained organization is one in which all thinking styles are represented and utilized. Creating such an organization
can offer tremendous potential to achieving the mission of the organization.
